For the past three years, a lot of my time spent in creative design has involved packaging. I have had the opportunity to redesign the packaging for two entire product lines with Sticky Bumps surf wax and WEND snow and bike waxes.
I pride myself on creating packaging that is eye catching as wells as unified aesthetically across the entire product offering. I set out to create packaging that clearly communicates the product information that is necessary to educate the consumer on what they are buying with out detracting from the over all aesthetic. I am able to create packaging solutions that fit within a budget to ensure desired product margins are met while making sure the packing designs speak to the price point at which the product will be sold. I am conscious when creating packaging designs that they appeal to the target market and that the end designed packaging is refined and functional.